Since 2015, Incipio Group has been specialising in creating large, new and exciting social venues concentrated around food and drink. With our target demographic in mind, our approach is to focus both on transforming temporary sites and permanent projects to provide fashionable and out-of-the ordinary dining experiences. Whether we build the site on a temporary or permanent basis, we grant short leases within the venue to restaurants that are on trend and popular with our clientele.
In practice, our business approach means that we frequently change the dining, drinking and social experiences of our customers. No project stays the same for more than a few months with themes, restaurants and sites revamped and relaunched regularly to keep the venues varied and current.
From its origination as a street food dining experience in Shepherd’s Bush Market, Incipio Group launched its first major project in 2016, a 600-capacity rooftop venue in White City called ‘Pergola on the Roof’, which was visited by more than 230,000 visitors during its three-season stint (Summer 2016 – Summer 2017). Summer 2017 saw us add to this by building on top of a vacant platform in Paddington an 850-capacity site called ‘Pergola Paddington’ which proved just as big a hit as its sister venue, attracting 180,00 visitors in just 26.5 weeks of being open.
In mid-November last year, we launched ‘The Prince’ – this has welcomed100,000 visitors within its 23-week opening. Then last but by no means least we opened Feast Bar and Kitchen in White City Place - this became our fourth project operational in 2017 and our first permanent site. 2017 was an exciting year! 2018 saw the launch of a new pop up concept for us in Feast Canteen -a food court in the basement of Hammersmith mall. Following that, Pergola Paddington & The Prince returned for summer with a bang, collectively the venues welcomed 152,000 people for the summer season. Autumn has brought the opening of a brand new Pergola in an exciting new venue ~ Pergola Olympia is now open and had 15,695 people booked in before the doors had even opened! Watch this space for info on these exciting new projects and info on what’s in store for Incipio Group.