Since 2015, Incipio Group has been specialising in creating large, new and exciting social venues concentrated around food and drink. With our target demographic in mind, our approach is to focus both on transforming temporary sites and permanent projects to provide fashionable and out-of-the ordinary dining experiences. Whether we build the site on a temporary or permanent basis, we grant short leases within the venue to restaurants that are on trend and popular with our clientele.
In practice, our business approach means that we frequently change the dining, drinking and social experiences of our customers. No project stays the same for more than a few months with themes, restaurants and sites revamped and relaunched regularly to keep the venues varied and current.
From its origination as a street food dining experience in Shepherd’s Bush Market, Incipio Group launched our first major project in 2016 - a 600-capacity rooftop venue in White City called ‘Pergola on the Roof’, which was visited by more than 230,000 visitors during its three-season stint (Summer 2016 – Summer 2017). Summer 2017 saw us add to this by building on top of a vacant platform in Paddington an 850-capacity site called ‘Pergola Paddington’. This proved just as big a hit as its sister venue, attracting 180,000 visitors in just 26.5 weeks of being open.
In November 2017 we launched a new concept in ‘The Prince’ – four restaurants, a pub and a large covered garden, all connected under one guise. The Prince welcomed 100,000 visitors within its first 23-week opening. At the beginning of 2018 we launched a successful new pop up concept in Feast Canteen - a food court in the basement of Hammersmith mall. Following that, Pergola Paddington & The Prince returned for summer with a bang and collectively the venues welcomed 152,000 people for the summer of 2018.
Autumn 2018 saw the opening of a brand new Pergola in an exciting new venue, Pergola Olympia London, a rooftop venue with three restaurants and a bar ~ overlooking Kensington Olympia. We had 15,695 people booked in before the doors had even opened and the venue has now welcomed 39,000 people through its doors in just 19 weeks.
The beginning of 2019 started with a rebrand of one of our existing venues, Feast Bar & Kitchen, to ‘W12 Studios’, offering twice weekly live music and a rotating restaurant line up each month. In March we hit a milestone - a whopping ONE MILLION visitors have entered our sites since 2015. Next up we launched Lost in Brixton ~ a hidden rooftop terrace in the middle of Brixton Village, stay tuned for details on how that is received. In addition, we’re set to take on five new projects over the next eighteen months, alongside all existing venues. Wimbledon and Putney locations are keeping us south of the river and Mayfair and Birmingham will play host to some new venues – get ready for plenty more dramatic transformations with similar concepts over the next year.